Bra Making | Miss Mary of Sweden
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Bra Making

As a designer my focus is always on Miss Mary’s customers

What is it like working as a lingerie designer? This week in our blog we meet Miss Mary’s designer and pattern designer Marie-Louise Asphäll to get an insight into how new collections are created. We also ask her if she has any personal favourites in the range. You’ll find the answers to this and much more in our in-depth interview.

Bra anatomy and all its parts

Wing, Apex and leotard back. Did you know that if you take a bra apart it consists of about 35 pieces and 60 seams – all with their own functions. The cups and shoulder straps may be best known, but do you know about the other parts of a bra and what they do? Here is the anatomy of a bra.

When the lingerie nerds met the couture master

We wanted to create something new. So we invited a fashion designer known for his unique design language to interpret undergarments and put his personal touch to our Miss Mary. It’s always a risk to do something different, especially when it comes to design partnerships, but we took the chance. This is the story of Visionary – when the undergarment nerds from Borås met the couture master Lars Wallin.

Did you know this about your bra? 15 unusual facts.